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● MEDIUM #DW-016 Sneaking

Preselection

Pre-checking radio buttons and toggles that favor the company.

What Is Preselection?

Preselection is a dark pattern that falls into the Sneaking category. Pre-checking radio buttons and toggles that favor the company. By exploiting specific cognitive biases, companies use this manipulative design technique to push users into decisions they wouldn't normally make.

Real-World Examples

✗ Dark Pattern

An interface employing the Preselection pattern purposely obscures the right choice and heavily pushes the user toward the manipulative action.

✓ Ethical Alternative

Clear, neutral design where all choices are presented equally without misleading framing or forced actions.

Severity Assessment

6.2

MEDIUM — Based on its impact on user autonomy and potential financial or privacy harm, this pattern is rated as MEDIUM.

Remediation

Replacing Preselection with ethical UX involves:

  1. Prioritizing user transparency and informed consent.
  2. Making opt-outs as easy as opt-ins.
  3. Removing asymmetric visual weights from critical choices.

Think your product might use Preselection? Book a UX audit →

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